"Why cash is the worst gift"

"'Best-In-Class' Companies Prefer Non-Cash Motivators"

"71% of Americans admit they may not like the gift they receive"

"Unused gift cards total $44B since 2008"

"Let your recipients do the work for you. They know what they want better than you do."

"The gift card reduces the act of gift giving to a mere transaction."

"Top performing companies [are] also over 30% more likely to believe that their non-cash reward and recognition programs effectively influence behavior."

"5 billion pounds of returned items end up in the trash heap"

"$1 billion in gift cards go unused every year"

"Your gift card isn't appreciated: only 27% of Americans said they would like to receive one"