"Why cash is the worst gift"
"'Best-In-Class' Companies Prefer Non-Cash Motivators"
"71% of Americans admit they may not like the gift they receive"
"Unused gift cards total $44B since 2008"
"Let your recipients do the work for you. They know what they want better than you do."
"The gift card reduces the act of gift giving to a mere transaction."
"Top performing companies [are] also over 30% more likely to believe that their non-cash reward and recognition programs effectively influence behavior."
"5 billion pounds of returned items end up in the trash heap"
"$1 billion in gift cards go unused every year"
"Your gift card isn't appreciated: only 27% of Americans said they would like to receive one"
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